Markitians.com
TechCarHome is a Pakistan-based eCommerce brand offering car accessories like air fresheners, chargers, and interior cleaning products.
The brand targets everyday car owners looking for affordable, practical upgrades.
Launched multiple ad variationsUsed problem-solution hooksFocused on UGC-style creatives
👉 Goal: Increase CTR & engagement
Interest-based segmentationLookalike audiencesRetargeting campaigns
👉 Goal: Reach high-intent buyers
Optimized product pagesAdded urgency (offers, discounts)Improved user experience
👉 Goal: Increase conversion rate
Identified winning campaignsGradual budget scalingEliminated underperforming ads
👉 Goal: Maximize ROAS
How improved accessibility and dual-user journeys led to a 611% increase in web leads