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Markitians.com

How We Generated 120+ Qualified Leads for a US Tech Company in 90 Days with Media Buying

A performance-driven media buying strategy that transformed underperforming campaigns into a consistent B2B lead generation system.

About The Client

Targeted founders, CTOs, decision-makers
Industry-specific segmentation
High-intent audience filtering

OUR MEDIA BUYING STRATEGY

1. B2B Audience Targeting

Launched multiple ad variations
Used problem-solution hooks
Focused on UGC-style creatives

👉 Goal: Increase CTR & engagement

2. Offer & Funnel Optimization

Created lead magnets (consultation offers)
Optimized landing pages
Reduced friction in lead forms

👉 Goal: Increase conversion rate

3. Creative & Messaging Strategy

Problem-solution ads
Authority-driven messaging
Clear value proposition

👉 Goal: Improve lead quality

4. Retargeting System Website visitors

Ad engagers
Funnel drop-offs

👉 Goal: Capture missed opportunities

Tech Car Home

Results & Numbers

ROAS Achieved
0 x
High Quality Leads
0 +
Reduction In Cost Per Lead
%

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