How We Scaled a Car Marketplace to 2.9X More Qualified Leads in Saudi Arabia with Media Buying
- Car Showroom
- Car Switch
About The Client
CarSwitch is a marketplace platform that simplifies buying and selling used cars by handling inspections, paperwork, and transactions.
OUR MEDIA BUYING STRATEGY
1. Dual Funnel Strategy (BUYERS + SELLERS)
Separate campaigns for buyers & sellers
Custom messaging for each audience
Funnel segmentation
👉 Goal: Balance marketplace growth
2. High-Intent Audience Targeting
Location-based targeting (Saudi cities)
Car interest audiences
Retargeting website visitors
👉 Goal: Capture serious users
3. Trust-Based Creative Strategy
Highlighted inspections & verification
Focused on “safe & hassle-free” messaging
Social proof elements
👉 Goal: Increase CTR & trust
4. Funnel Optimization
Improved landing pages
Simplified lead forms
Reduced friction
👉 Goal: Increase conversion rate
Tech Car Home
Results & Numbers
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