How We Increased Online Sales by 2.6X for a UK Automotive Parts Brand in 90 Days with Media Buying
A performance-driven media buying strategy that turned low-visibility product listings into a scalable online sales channel.
- Woo-Commerce
- Macson Ltd
About The Client
Macson Ltd is a UK-based automotive electrical supplier specializing in bulbs, cables, wipers, and vehicle consumables for garages, wholesalers, and direct customers.
OUR MEDIA BUYING STRATEGY
1. Product Catalog Advertising Strategy
Structured catalog campaigns
SKU-level targeting
Dynamic product ads
👉 Goal: Turn inventory into scalable ad assets
2. High-Intent Keyword Targeting (Google Ads)
“buy car bulbs UK”
“automotive electrical suppliers”
“car wiring cables wholesale”
👉 Goal: Capture purchase-ready traffic
3. B2B + B2C Segmentation
Garage/wholesale buyers
Individual car owners
Location-based targeting
👉 Goal: Separate high-value audiences
4. Retargeting System
Product page visitors
Cart abandoners
Returning users
👉 Goal: Recover lost revenue
Tech Car Home
Results & Numbers
ROAS Achieved
0
x
Increase In Online Sales
0
%
Reduction In Cost Per Purchase
%