How We Scaled a UK Apparel Brand to 3.6X ROAS in 120 Days with Media Buying
- E-Commerce
- Molcovo
About The Client
Molcovo is a UK-based fashion brand offering modern apparel including t-shirts, hoodies, and everyday wear.
The brand targets style-conscious consumers looking for affordable and trendy clothing.
OUR MEDIA BUYING STRATEGY
1. Creative Testing Framework
Tested 20+ ad creatives
Focused on UGC & lifestyle videos
Strong hook-based messaging
👉 Goal: Increase CTR & engagement
2. Audience Targeting Optimization
Interest-based audiences
Lookalike audiences
Retargeting campaigns
👉 Goal: Reach high-intent buyers
3. Funnel Optimization
Improved product page layout
Added urgency (limited-time offers)
Optimized mobile experience
👉 Goal: Increase conversion rate
4. Scaling Strategy
Identified winning campaigns
Gradual budget increase
Eliminated underperforming ads
👉 Goal: Maximize ROAS
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Results & Numbers
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