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How We Increased International Student Enquiries by 2.7X for a European University with Media Buying

A performance-driven media buying strategy that improved lead quality, reduced acquisition costs, and scaled international student applications.

About The Client

European University Cyprus is a leading private university offering undergraduate, postgraduate, and doctoral programs across Medicine, Business, Law, and Sciences.

OUR MEDIA BUYING STRATEGY

1. International Audience Segmentation

Country-based targeting (EU, GCC, South Asia)
Program-based segmentation (Medicine, Business, Law)
Student intent filtering

👉 Goal: Reach high-intent applicants

2. Funnel-Based Campaign Structure

Awareness campaigns (brand introduction)
Consideration campaigns (program exploration)
Conversion campaigns (application submissions)

👉 Goal: Improve application rate

3. Lead Magnet Strategy

Free prospectus downloads
“Apply Now” campaign funnels
Webinar registration campaigns

👉 Goal: Capture qualified leads

4. Landing Page Optimization

Program-specific landing pages
Simplified application forms
Mobile-first optimization

👉 Goal: Increase conversion rate

Tech Car Home

Results & Numbers

ROAS Achieved
0 x
Increase In Conversion Rate
0 %
Reduction In Cost Per Purchase
%

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