How We Increased International Student Enquiries by 2.7X for a European University with Media Buying
A performance-driven media buying strategy that improved lead quality, reduced acquisition costs, and scaled international student applications.
- Dental Specialist
- Digital Dental Care
About The Client
European University Cyprus is a leading private university offering undergraduate, postgraduate, and doctoral programs across Medicine, Business, Law, and Sciences.
OUR MEDIA BUYING STRATEGY
1. International Audience Segmentation
Country-based targeting (EU, GCC, South Asia)
Program-based segmentation (Medicine, Business, Law)
Student intent filtering
👉 Goal: Reach high-intent applicants
2. Funnel-Based Campaign Structure
Awareness campaigns (brand introduction)
Consideration campaigns (program exploration)
Conversion campaigns (application submissions)
👉 Goal: Improve application rate
3. Lead Magnet Strategy
Free prospectus downloads
“Apply Now” campaign funnels
Webinar registration campaigns
👉 Goal: Capture qualified leads
4. Landing Page Optimization
Program-specific landing pages
Simplified application forms
Mobile-first optimization
👉 Goal: Increase conversion rate
Tech Car Home
Results & Numbers
ROAS Achieved
0
x
Increase In Conversion Rate
0
%
Reduction In Cost Per Purchase
%