How We Scaled a UK Supplement Brand to 3.4X ROAS in 90 Days with Media Buying
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About The Client
Vital Europe is a UK-based eCommerce brand offering vitamins, dietary supplements, and wellness products.
The brand targets health-conscious consumers looking for reliable and affordable supplements.
OUR MEDIA BUYING STRATEGY
1. Trust-Based Creative Strategy
UGC-style testimonials
Problem-solution messaging
Benefit-driven ad creatives
👉 Goal: Build trust with cold audiences
2. Audience Targeting Optimization
Health & wellness interest groups
Lookalike audiences
Retargeting campaigns
👉 Goal: Reach high-intent buyers
3. Funnel Optimization
Improved product pages
Added reviews & social proof
Simplified checkout
👉 Goal: Increase conversion rate
4. Scaling Strategy
Identified winning creatives
Gradual budget scaling
Removed underperforming ads
👉 Goal: Maximize profitability
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Results & Numbers
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