Markitians.com
Targeted founders, CTOs, decision-makersIndustry-specific segmentationHigh-intent audience filtering
Launched multiple ad variationsUsed problem-solution hooksFocused on UGC-style creatives
👉 Goal: Increase CTR & engagement
Created lead magnets (consultation offers)Optimized landing pagesReduced friction in lead forms
👉 Goal: Increase conversion rate
Problem-solution adsAuthority-driven messagingClear value proposition
👉 Goal: Improve lead quality
Ad engagersFunnel drop-offs
👉 Goal: Capture missed opportunities
How improved accessibility and dual-user journeys led to a 611% increase in web leads